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European street fashion: how to get inspired by street style trends

Street fashion in Europe is not just trends, but a reflection of the life, freedom and culture of each city. This is a style that is comfortable, practical and always relevant, regardless of the season. European street style is able to adapt to different climates and cultures, turning each city into a unique fashion atmosphere.

Basic principles of European street style

In European street fashion, there are several key aspects that define this style:

  • The value of uniqueness and vintage items.Thrift stores are a real treasure trove for finding interesting items that can be combined with modern trends.
  • Quality is more important than quantity. One quality accessory or pair of shoes can become the basis of style, as opposed to many cheap items that quickly lose their appearance.
  • Style and comfort - the perfect balance.Comfortable shoes, comfortable clothes, but without compromising on style.
  • Freedom of self-expression.European street style is a lot of bold decisions, combinations and unexpected accents.

How does street fashion manifest itself in different European cities?

Paris - sophistication and elegance

The style of Parisian women is known for its sophistication and ease. Important elements of Parisian street style:

  • Minimalism: coats, cashmere sweaters and perfect jeans.
  • Absence of bright colors in favor of elegant shades.
  • Slight negligence and stylish restraint.

To feel like a Parisian, choose:

  • Trench coat or classic coat
  • Straight jeans
  • Loafers or ankle boots
  • Minimalist accessories

London - daring and informality

London street style combines many styles, from punk style to sports elements. Bright accents and daring experiments are the basis of the London fashion approach.

  • Bold prints and bright colors.
  • Unusual accessories: hats, bags and bright jewelry.
  • Leather jackets and chunky shoes.

For a London look, combine:

  • Leather jacket with a bright dress
  • Oversized sweater with midi skirt
  • Mix of vintage and modern items

Berlin - comfort and minimalism

Berlin style is freedom and convenience based on minimalism. Here you can often find dark shades and simplicity of shapes.

  • Dark and basic shades.
  • Flats and loose silhouettes.
  • Vintage things with history.

What to wear to feel like a Berliner:

  • Oversized coat and sneakers
  • Wide trousers and sweater
  • Unisex clothing and vintage items

Milan - style and elegant silhouettes

Milan is the epicenter of the fashion industry, where every look is carefully thought out and tailored to perfection. Quality fabrics and precise fit are important here.

  • Perfect silhouettes and high-quality fabrics.
  • Classic with minor updates.
  • Expensive accessories.

How to achieve Milanese style:

  • Classic suit with sneakers
  • Trench coat with midi dress
  • Use of high-quality fabrics - wool, cashmere, silk

What's hot in European street fashion today?

Oversized - trend for freedom

Volume trousers, spacious coats and sweaters are the main elements that create a comfortable and stylish look. It is important to maintain balance and not overload the image.

Vintage and modern

Vintage items are becoming an integral part of modern style. Old jeans or jackets go well with new trends.

Natural materials and awareness

Fashion is increasingly moving towards sustainable materials such as recycled fabrics and natural fibers such as linen and cotton.

Sporty chic

Sporty items such as sneakers are often combined with classic clothing items such as jackets, coats or suits.

Individuality is the main emphasis

Europeans are increasingly creating style based on their personal uniqueness, and not just on current trends. This is manifested in bright combinations and unusual accessories.


How to adapt European style in your wardrobe?

1. Create a quality base

Start with these basic things:

  • White shirt
  • Classic trousers
  • Oversized jacket
  • Cashmere sweater
  • Leather jacket
  • Comfortable shoes

2. Add vintage accents

Feel free to look for unique items at thrift stores, such as bags, jeans or belts.

3. Experiment with accessories

Scarves, hats, bags - all this can add a special accent to your look.

4. Combine classics with relaxed style

Don't be afraid to mix formal pieces with looser pieces like sneakers or oversized sweaters.

5. Use layers

Especially in winter, layering will be both practical and stylish - a coat over a sweater or a shirt under a vest.


The Megahand store in Kutaisi offers a wide selection of stylish vintage clothing to create authentic European looks. With a variety of clothes and accessories, you can create the perfect wardrobe that reflects the style of European street fashion.